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Factor Influencing Korean Consumers’ Buycott Participation in the Context of COVID-19 KCI 등재

Eugene Song, Hyun Jung Yoo

위기관리 이론과 실천 한국위기관리논집 제17권 제4호 2021.04 pp.27-42

The Study of Comparing Korean Consumers’ Attitudes Toward Spotify and MelOn: Using Semantic Network Analysis

Namjae Cho, Bao Chen Liu, Giseob Yu

한국정보기술응용학회 JITAM Vol.30 No.5 2023.10 pp.1-19

The Study of Comparing Korean Consumers' Attitudes Toward Spotify and MelOn through Semantic Network Analysis

Namjae, Cho, Bao Chen, Liu, Giseob, Yu

한국경영정보학회 한국경영정보학회 정기 학술대회 Digital Inclusion in Post Pandemic Era 2021.11 pp.54-66

“Switching On” National Identity : Korean Consumers' Responses to Ads Using Patriotic Appeals KCI 등재

유진영

한국광고학회 광고학연구 제26권 2호 2015.02 pp.163-192

A Study on the Boycott Intention of Japanese Products according to Korean Consumers' Hostility to Japan KCI 등재

J. Hong, Lee

한국무역금융보험학회(구 한국무역보험학회) 무역금융보험연구(구 무역보험연구) 제24권 제2호 2023.04 pp.119-136

A Study of Brand Image for Starbucks : A Qualitative Approach among Taiwanese and Korean Consumers

Paek, Soyon, Lee, Hye Rin, Lin, Shuying, Jou, Wei-Ting

한국기업경영학회 기업경영연구 제19권 제2호 2012.04 pp.1-19

The Effects of Trust in Food Label Information and Negative Emotions about Food on Safety Behavior among Adult South Korean Consumers KCI 등재

Hyun Jung Yoo, Eugene Song

위기관리 이론과 실천 한국위기관리논집 제14권 제11호 2018.11 pp.167-183

The Effects of Trust in Food Label Information and Negative Emotions about Food on Safety Behavior among Adult South Korean Consumers

Eugene Song, Hyun Jung Yoo

위기관리 이론과 실천 위기관리 이론과 실천 학술대회 Crisis and Emergency Management and Global Governance in Asia-Pacific Region 2016.08 pp.239-253

The Effects of Concerns on Food Safety and Trust in Label Information on Label Use and Willingness to Pay among Korean Consumers KCI 등재

Hyun Jung Yoo

위기관리 이론과 실천 한국위기관리논집 제12권 제2호 2016.02 pp.167-178

Investigating the Modified BLI Using Korean Luxury Consumers KCI 등재

Jieun Kim

아시아유럽미래학회 유라시아연구 제18권 제1호 통권 제60호 2021.03 pp.107-124

Can Reviews on Social Networking Sites be a Tool for Promotion?: An Exploratory Study on Antecedents of Consumers’ Reliance Level on Online Reviews before Consumers’ Online Purchase Decisions (From Korean and International Consumers on Internet Social Networking Sites)

Sangjoo Lee

한국전략마케팅학회 한국전략마케팅학회 학술대회 2011년 춘계학술발표대회 2011.05 pp.416-433

Korean and Chinese Consumers’ Perception on Herbal Cosmetics: Clustering of Unstructured data KCI 등재

Xuan-Kun Fan, Joon-Ho Seon, Kyu-Hye Lee

한국피부과학연구원 아시안뷰티화장품학술지 제19권 제2호 통권 제68호 2021.06 pp.247-261

How Korean Beauty Products Attract Thai Consumers : The Digital Marketing Approach KCI 등재

Julaluck Methakittrakul, Eunmi Kim

한국무역통상학회 무역통상학회지 제22권 제1호 2022.02 pp.119-137

Customer Satisfaction Assessment among Foreign Consumers at Popular Korean Cosmetics Stores - A Comparative Study - KCI 등재

Elena Kugut, Hansi Sigirige, Miduri Rahman Atoshee, Javier Herrera Del Cid

경성대학교 산업개발연구소 산업혁신연구 제40권 제2호 2024.06 pp.86-99

The Effects of Product Attributes of Korean Automobiles on Consumers’ Satisfaction and Repurchase Intention in Chinese Automobile Market : The Moderating Role of Gender and After-sales Service Level KCI 등재

Wonjong Kim, Jaesin Oh, Gantumur Khongorzul

한국무역통상학회 무역통상학회지 제24권 제1호 2024.03 pp.65-82

Consumer Responses to Green Appeal Advertising: The Case of Korean and Canadian Consumers KCI 등재

Yeonshin Kim

한국전략마케팅학회 마케팅논집 제21집 제1호 통권 57호 2013.03 pp.23-46

The Impact of Cultural Dispositions on the Word of Mouth Behaviors in Social Network Sites : The Case of Korean and Chinese Consumers KCI 등재

Youkyung Lee

한국국제경영관리학회 국제경영리뷰 제16권 제4호 2012.12 pp.79-96

E-market consumers’ heterogeneity in responding to sales promotion : A case of Korean e-marketplace

Yiying Zhang, Youngsok Bang, Sangwon Kim

한국경영정보학회 한국경영정보학회 정기 학술대회 2019년 경영정보관련 추계학술대회 2019.11 pp.535-540

A Study on the Advertising Strategy Using 'Shin Hallyu' Cultural Content for Marketing Korean Small and Medium-Sized Enterprise Products Targeting Chinese Consumers KCI 등재

Yoo, Seung-Chul, Hong, Meiling, Bian, Wen, Piscarac, Diana

한국인터넷방송통신학회 The International Journal of Advanced Smart Convergence Volume 9 Number 3 2020.09 pp.105-117

성별에 따른 배양육 인지도 및 영향 요인 KCI 등재

이경본, 박길준, 권희경

한국디지털정책학회 디지털융복합연구 제20권 제1호 2022.01 pp.239-247