원문정보
초록
영어
This study set out to investigate the effects of consumers’ emotions about food safety and their trust in food labeling as one of the government policies affecting safety behavior. It is found that consumers’ trust in label information and their negative emotions turned out to be important factors influencing their food safety behaviors. In addition, their food safety attitudes and negative emotions turned out to have huge impacts on their food safety behavior. Substantial levels of negative emotions and label checking behaviors were also reported. The findings raised a need for the government to manage and monitor food label information in a regular and efficient manner, develop an effective labeling system, and identify factors to control consumers’ negative emotions.
목차
Ⅰ. Introduction
Ⅱ. Literature Review
1. Trust in Labeling Information and Understanding of Emotions and Safety Awareness and Behavior
2. Relations among Trust in Labeling Information, Emotions, and Consumers’ Perception and Action
Ⅲ. Methods
1. Research Hypotheses and Models
2. Methodology
3. Descriptive statistics for demographics variables
4. Elaboration of Inventories
Ⅳ. Results
Ⅴ. Conclusions and Implications
Acknowledgement
References