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Can Reviews on Social Networking Sites be a Tool for Promotion?: An Exploratory Study on Antecedents of Consumers’ Reliance Level on Online Reviews before Consumers’ Online Purchase Decisions (From Korean and International Consumers on Internet Social Networking Sites)

Sangjoo Lee

한국전략마케팅학회 한국전략마케팅학회 학술대회 2011년 춘계학술발표대회 2011.05 pp.416-433

Differences in Consumers’ Preferences for Menu Attributes as They Relate to Consumers’ Level of Food Involvement

우은주, 김영국

관광경영학회 관광경영연구 제20권 제3호 통권 70호 2016.05 pp.23-38

A study on factors affecting consumers' information retrieval activities : Focusing on outbound tourism consumers in Japan and South Korea KCI 등재

Jongmin Bae

한국디지털정책학회 디지털융복합연구 제16권 제4호 2018.04 pp.107-116

Consumers’ Online Social Exclusion Experience on Conformity Consumption KCI 등재

Nan-Hee Jeong, Se-Bum Park

서비스마케팅학회 서비스마케팅저널 Vol.16 No.2 2023.12 pp.91-104

Consumers’ Impulse Buying in Live Streaming Shopping

Yan Xu, Sung-Byung Yang

한국경영정보학회 한국경영정보학회 정기 학술대회 Digital Transformation and Sustainable Growth : A New Management Paradigm 2020.12 pp.254-260

Consumers’ Channel Selection Behavior based on Psychological Distance Cue : Regulatory-Focus as Moderator KCI 등재 SCOPUS

Jungyeon Sung, Sangcheol Park

한국경영정보학회 Asia Pacific Journal of Information Systems 제29권 제2호 2019.06 pp.248-267

Consumers’ Cross-Channel Shopping Behavior based on Psychological Distance Cue : Regulatory Focus as Moderator

Jungyeon Sung, Sangcheol Park

한국경영정보학회 한국경영정보학회 정기 학술대회 인공지능과 블록체인이 만드는 경영패러다임 혁신 2018.11 pp.287-288

Consumers’ Perceptions about Blog Marketing : The Relationship among Persuasion Knowledge, Third-person Perceptions, and Regulatory Opinions KCI 등재

Yoori Hwang, Se-Hoon Jeong

한국소통학회 한국소통학보 제17권 제2호 통권37호 2018.05 pp.7-30

Consumers Understand Social Features of Products under Partial Lighting Colors KCI 등재

Han, Se Hee, Cho, Kwang Su, Kim, Na Hye, Choi, Chang Kyu

한국전략마케팅학회 마케팅논집 제25집 제1호 통권 73호 2017.03 pp.67-83

Chinese Consumers’ Switching and Purchase Intentions to Electric Vehicle : A PLS-SEM Analysis KCI 등재

Luo, Lu, Peng, Yibo, Cho, Hyunjin

원광대학교 한중관계연구원 한중관계연구 제11권 제1호 2025.02 pp.51-88

Chinese Consumers' Satisfaction with Secondhand Trading Platforms : A Focus on the Technology Acceptance Model

Chen Zijie

건국대학교 KU중국연구원 Open Regional Studies Vol.2 No.3 2023.10 pp.19-32

How Consumers’Mindfulness Moderates Impulsive Buying Tendency KCI 등재

Han, Woong-Hee

서비스마케팅학회 서비스마케팅저널 Vol.13 No.1 2020.06 pp.5-17

Chinese Consumers’ Pre-sale Purchase Intention of Luxury Products：Based on Utilitarian and Hedonic Value

Jiakun Yang, Taesoo Moon

한국경영정보학회 한국경영정보학회 정기 학술대회 2019년 경영정보관련 추계학술대회 2019.11 pp.464-469

Online Consumers’ Reactions to Price Decreases : Amazon’s Kindle 2 Case

Kyung Young Lee, Ying Jin, Cheul Rhee, Sung-Byung Yang

한국경영정보학회 한국경영정보학회 정기 학술대회 2015년 한국경영정보학회 춘계학술대회 2015.08 p.407

Why Consumers Buy Green

Nicole Darnall, Diego Alfonso Vazquez, Cerys Ponting

한국환경경영학회 한국환경경영학회 학술대회 Climate Change & Green Growth: Innovating for Sustainability 2010.06 pp.201-202

Relationship between Consumers’ Perceived Value, Engagement, and Behavioral Intentions towards Social Media Beauty Influencers KCI 등재

Koh Mi Cho

한국피부과학연구원 아시안뷰티화장품학술지 제23권 제3호 통권 제85호 2025.09 pp.387-397

Exploring Metaverse Consumers’ Motivations and Satisfactions : Why People Buy and Engage with Beauty Brands in Virtual Space? KCI 등재

Haeng-Eun Kim, Sung-Tae Kim

대한산업경영학회 산업융합연구(구 대한산업경영학회지) 제23권 제4호 2025.04 pp.53-62

How do consumers decide to engage in 'Shadow Work' in Self-service environments? : A mixed- methods approach

Liu TingTing, Joon Koh

한국경영정보학회 한국경영정보학회 정기 학술대회 AI가 촉진하는 미래도시:사람-기계간 시너지로 도시 대변혁 2023.11 pp.89-106

What Affects Consumers’ Attitude and Usage Intention of O2O Apps? : Integration of TAM, TPB, and Transaction Cost Theory KCI 등재 SCOPUS

Won In Lee

한국경영정보학회 Asia Pacific Journal of Information Systems 제33권 제2호 2023.06 pp.298-317

Relationship between Consumers' Exploring Cosmetics Information Behavior and Satisfaction and Recommendation Intention KCI 등재

Hyo-Jeong Sohn, Seon-Hee You, Cho-hi Park

한국피부과학연구원 아시안뷰티화장품학술지 제17권 제4호 통권 제62호 2019.12 pp.499-509