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Effects of Nail Service Consumer’s Indecisiveness on Purchase Intention and Purchase Delay KCI 등재

Youn-Hee Lee, Sang-Dok Ji, So-Jeong Park

한국피부과학연구원 아시안뷰티화장품학술지 제21권 제2호 통권 제76호 2023.06 pp.311-321

The Effect of Beauty Influencer Characteristics on Relationship Continuation Intention and Purchase Intention - Focusing on Mongolian Consumers -

GANTUMUR GANTSEND, Min Jung Kang

한국인터넷방송통신학회 International Journal of Internet, Broadcasting and Communication Vol.15 No.1 2023.02 pp.33-39

What Drives Purchase Intention in Live-streaming Commerce in South Korea? Perspectives of IT Affordance and Streamer Characteristics KCI 등재 SCOPUS

Jinyoung Nam, Hanbyul Choi, Yoonhyuk Jung

한국경영정보학회 Asia Pacific Journal of Information Systems 제34권 제3호 2024.09 pp.810-836

What drives purchase intention in live streaming commerce? Perspectives of IT affordance lens and streamer characteristics

Jinyoung Nam, Yoonhyuk Jung

한국경영정보학회 한국경영정보학회 정기 학술대회 Digital Inclusion in Post Pandemic Era 2021.11 pp.295-299

Inaction Inertia Impacting Purchase Intention for Fashion Products and Moderation of Involvement

Eun-Jung Lee, Hye-Min Choi

한국인터넷방송통신학회 International Journal of Internet, Broadcasting and Communication Vol.16 No.3 2024.08 pp.346-354

Factors Influencing the Purchase Intention of Chinese Consumers for Electric Vehicles Using Decision Tree Analysis

Ruiqin Wang, Hong-Gi Kim, Hyoungtae Kim

건국대학교 KU중국연구원 Open Regional Studies Vol.1 No.1 2022.10 pp.25-45

Influencing Factors of Purchase Intention on Social Commerce in Cambodia : The Moderating Roles of Experience

Pichponreay Ly, Wan-Sup Cho, Sun-Dong Kwon

한국정보기술응용학회 JITAM Vol.24 No.1 2017.03 pp.129-141

A Study on the Purchase Intention of Ginseng Products based on the theory of Perceived Value and TPB KCI 등재

Xiu-Na Bai, Gi-Young Jung, Hyung-Ho Kim

한국융합학회 한국융합학회논문지 제10권 제12호 2019.12 pp.35-42

Chinese Consumers’ Pre-sale Purchase Intention of Luxury Products：Based on Utilitarian and Hedonic Value

Jiakun Yang, Taesoo Moon

한국경영정보학회 한국경영정보학회 정기 학술대회 2019년 경영정보관련 추계학술대회 2019.11 pp.464-469

Impact of Store Image on Purchase Intention in Online Store in Indonesia

Narariya Dita Handani, Seo, Joo Hwan

한국마케팅관리학회 한국마케팅관리학회 학술대회 2018 한국마케팅관리학회 춘계학술대회 발표논문집 2018.04 pp.67-74

The Effects of Perceived Values on Purchase Intention of Luxury Goods for Chinese Consumers KCI 등재

Jieun Kim, Eunmi Kim

한국무역통상학회 무역통상학회지 제23권 제5호 2023.10 pp.191-207

Predicting Sustainable Personal Protective Equipment (PPE) Purchase Intention after the Pandemic : An Application of Health Belief Model

Zong-Yi Zhu, Hyeon-Cheol Kim

한국인터넷방송통신학회 The International Journal of Advanced Smart Convergence Volume 11 Number 4 2022.12 pp.253-259

A Comparative Study on People’s Purchase Intention through Social Network Service between South Korea and China

Huimin Mu, Taesoo Moon

한국경영정보학회 한국경영정보학회 정기 학술대회 스마트 비즈니스와 IT 2012.06 pp.725-732

Impact of influencer and product type on purchase intention based on country (South Korean/Kyrgyzstan)

조재형, 사르에바 아디나이

한국마케팅관리학회 한국마케팅관리학회 학술대회 초대형 AI와 마케팅의 만남 2024.04 p.37

The effect of Social media Influencers on Purchase intention : the mediating role of brand image and moderating role of influencer-brand, brand-individual and influencer-individual congruence

Zaya Altankhuyag , 김도일

한국마케팅관리학회 한국마케팅관리학회 학술대회 Better Marketing for a Better World 2023.11 p.88

Effect of Corporate Transparency on Trust and Purchase Intention KCI 등재

Eun-Jung Lee, Ji-hyung Nam

국제문화기술진흥원 International Journal of Advanced Culture Technology(IJACT) Volume 9 Number 1 2021.03 pp.40-51

Exploring Foreign Consumer's Cultural Tendencies to Purchase Intention for Korean Product : A Multi-level Analysis with Countries in East and Central Asia and Europe

Sungbin Won

동중앙아시아경상학회 동중앙아시아연구(구 한몽경상연구) 제27권 제3호 2016.12 pp.5-16

From Clicks to Coverage: Exploring Factors Affecting Insurance Purchase Intention Via S-Commerce KCI 등재 SCOPUS

Abhay Grover, Pooja Sharma, Nilesh Arora

한국경영정보학회 Asia Pacific Journal of Information Systems 제34권 제3호 2024.09 pp.782-809

Effects of Gamification in Live-Streaming Shopping on Purchase Intention

LAI SHUZHEN, 신종국

한국마케팅관리학회 한국마케팅관리학회 학술대회 초대형 AI와 마케팅의 만남 2024.04 p.43

Effect of COVID-19 Risk Perception on Cosmeceutical Purchase Intention and Behavior KCI 등재

Mi Jeong Choi, Yu Ri Kim

한국피부과학연구원 아시안뷰티화장품학술지 제20권 제3호 통권 제73호 2022.09 pp.325-336