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야외 대중음악 축제의 다차원적 체험 요인과 재방문 의도 간의 관계에서 SNS 사진 공유 행동의 매개 역할 검증 KCI 등재

방리사, 주종일, 김현철

아시아유럽미래학회 유라시아연구 제17권 제2호 통권 제57호 2020.06 pp.127-145

Investigating the Determinants of Online Consumer Engagement on Multiplex Social Network Sites : A Value Exchange Perspective

Zong-Yi Zhu, Hyeon-Cheol Kim

한국정보기술응용학회 JITAM Vol.26 No.6 2019.12 pp.139-157

Emotional and Functional Drivers of Customer Engagement : Exploring Person- Environment Fit in Online Food Delivery Apps

Zong-Yi Zhu, Hyeon-Cheol Kim

국제인공지능학회(구 한국인터넷방송통신학회) The International Journal of Advanced Smart Convergence Volume 14 Number 2 2025.06 pp.214-223

Short Video Influence on Food Tourism: Examining the Role of TikTok in Shaping City Image and Travel Intentions of Chinese Gen Z

Zong-Yi Zhu, Sun Congxi, Hyeon-Cheol Kim

국제인공지능학회(구 한국인터넷방송통신학회) International Journal of Internet, Broadcasting and Communication Vol.17 No.2 2025.06 pp.172-182

Traveling to the Hangang River via Metaverse : Interaction Effects between Avatar Self- Congruence and Digital Age Type

Zong-Yi Zhu, Sumi Kim

국제인공지능학회(구 한국인터넷방송통신학회) International Journal of Internet, Broadcasting and Communication Vol.15 No.4 2023.12 pp.21-30

Predicting Continuance Intention of Personal Preventive Behavior after COVID-19 : A Framework of Health Belief Model

Zong-Yi Zhu, Suleimen Madina, Hyeon-Cheol Kim

국제인공지능학회(구 한국인터넷방송통신학회) International Journal of Internet, Broadcasting and Communication Vol.15 No.4 2023.12 pp.239-249

Movie Experience Sharing on Social Networking Sites of Cinema : Interplay between Telepresence and Customer Delight

Zong-Yi Zhu, Hyeon-Cheol Kim

국제인공지능학회(구 한국인터넷방송통신학회) The International Journal of Advanced Smart Convergence Volume 12 Number 4 2023.12 pp.224-236

Determining How Image of Social Media Influencers Affect Korean Food Purchase Behavior in China : An Image Transfer Perspective

Zong-Yi Zhu, Hyeon-Cheol Kim

국제인공지능학회(구 한국인터넷방송통신학회) The International Journal of Advanced Smart Convergence Volume 12 Number 2 2023.06 pp.127-134

Predicting Sustainable Personal Protective Equipment (PPE) Purchase Intention after the Pandemic : An Application of Health Belief Model

Zong-Yi Zhu, Hyeon-Cheol Kim

국제인공지능학회(구 한국인터넷방송통신학회) The International Journal of Advanced Smart Convergence Volume 11 Number 4 2022.12 pp.253-259

The Impacts of Positive Festival Memory on Traveler's Experience Sharing : An Online Friendship Moderation Model

Hyeon-Cheol Kim, Zong-Yi Zhu

국제인공지능학회(구 한국인터넷방송통신학회) International Journal of Internet, Broadcasting and Communication Vol.13 No.4 2021.11 pp.176-184

Determinants of Positive Word of Mouth for a Contemporary Art Exhibition on Web-based Virtual Reality

Jingyi Han, Zong-Yi Zhu, Hyeon-Cheol Kim

국제인공지능학회(구 한국인터넷방송통신학회) International Journal of Internet, Broadcasting and Communication Vol.13 No.3 2021.08 pp.137-147

Determinants of Chinese Consumers’ Self-preventive Behavior after the Global Pandemic: An Integrated Model Approach

Zong-Yi Zhu, 김현철

[NRF 연계] 한국무역연구원 무역연구 Vol.18 No.6 2022.12 pp.49-62