earticle

논문검색

Convergence of Internet, Broadcasting and Communication

Predicting Continuance Intention of Personal Preventive Behavior after COVID-19 : A Framework of Health Belief Model

원문정보

Zong-Yi Zhu, Suleimen Madina, Hyeon-Cheol Kim

한국인터넷방송통신학회 International Journal of Internet, Broadcasting and Communication Vol.15 No.4 2023.12 pp.239-249
피인용수 : 0건 (자료제공 : 네이버학술정보)

초록

영어

This study aims to investigate the factors influencing preventive behavior among foreigners residing in Korea. Drawing upon the Health Belief Model (HBM), this study seeks to gain insights into the decision-making processes underlying preventive behavior within this specific population. A comprehensive online survey was conducted among 364 foreigners. An analysis revealed that perceived barriers and perceived benefits played crucial roles as mediators, mediating the relationship between the examined factors and preventive behavior. The insights gained from this study have implications for public health interventions and self-preventive product businesses aiming to promote and sustain self-preventive behavior practices among foreigners residing in Korea, even after all COVID-19 restrictions have been lifted.

목차

Abstract
1.INTRODUCTION
2. THEORETICAL BACKGROUND AND HYPOTHESESE DEVELOPMENT
2.1 Theoretical Background: Health Belief Model (HBM)
2.2 Hypotheses Development
3. METHOD
3.1 Measurement Development
3.2 Data Collection and Sample Characteristics
4. RESULTS
4.1 Measurement Model
4.2 Structural Model
5. DISCUSSION
6. CONCLUSION
References

키워드

저자정보

  • Zong-Yi Zhu Assistant Professor, Graduate School of Business Administration, Kook-Min University, Seoul, Korea
  • Suleimen Madina School of Business Administration, Graduate School, Chung-Ang University, Seoul, Korea
  • Hyeon-Cheol Kim Professor, School of Business Administration, College of Business and Economics, Chung-Ang University, Seoul, Korea

참고문헌

자료제공 : 네이버학술정보

    함께 이용한 논문

      ※ 기관로그인 시 무료 이용이 가능합니다.

      • 4,200원

      0개의 논문이 장바구니에 담겼습니다.