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Do Luxury Brands’ CSR Efforts Pay Off?: A Mediation Effect of Perceived Price Fairness

김영희

[NRF 연계] Academy of Asian Business (AAB) Academy of Asian Business Review Vol.9 No.1 2023.06 pp.1-14

Performing Arts Satisfaction, Its Antecedents and Effects on Performing Arts Advocacy and Life Satisfaction: A Study on Asian Performing Arts Attendees

이준경, 김정구

[NRF 연계] Academy of Asian Business (AAB) Academy of Asian Business Review Vol.9 No.1 2023.06 pp.15-43

User Satisfaction and Continuous Usage Intention of Fashion Mobile Applications: Mediating Effect of Flow

지선영, 한상린

[NRF 연계] Academy of Asian Business (AAB) Academy of Asian Business Review Vol.9 No.1 2023.06 pp.45-61

How Did Top Asian Brands Transform into Such Strong Brands?: An Analysis of Top Winning Asian Case Studies in WACC 2022

김정구, 이명수, 김미예, 전미나

[NRF 연계] Academy of Asian Business (AAB) Academy of Asian Business Review Vol.9 No.1 2023.06 pp.63-72

Sky Mavis: Vietnam’s Unicorn that Disrupted Global Gaming Industry

Tran Diem Quynh, Do Quynh Trang, Nguyen Ha Anh, Le Ba Hung, 정경화, Nguyen Phuong Linh

[NRF 연계] Academy of Asian Business (AAB) Academy of Asian Business Review Vol.9 No.1 2023.06 pp.73-92

Bilibili: Soaring to be China's largest Video Community for Young People

Ting Liu, Yubo Zhou, Huili Chen, Hao Sun, Rocky P. Chen

[NRF 연계] Academy of Asian Business (AAB) Academy of Asian Business Review Vol.9 No.1 2023.06 pp.93-110