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The Effect of Environmental Corporate Social Responsibility (ECSR) Messages on The Participation Intention of ECSR Programs: An Empirical Investigation of Chinese Travelers in Hong Kong

김영희, Chun Ho Tam, Leo

[NRF 연계] Academy of Asian Business (AAB) Academy of Asian Business Review Vol.6 No.1 2020.06 pp.1-22

Consumers’ Music Preference over Happy versus Sad in Their Hard Time

이준경, 김정구

[NRF 연계] Academy of Asian Business (AAB) Academy of Asian Business Review Vol.6 No.1 2020.06 pp.23-34

Tiger Balm: Becoming King Again

Bryan Teo Yisen, Haris Thong, Lucas Tan Jen Sen, Stephanie Lim Yan Qing, Ashok Charan

[NRF 연계] Academy of Asian Business (AAB) Academy of Asian Business Review Vol.6 No.1 2020.06 pp.35-62

Sea Limited: Analysis of the Dot Connectors, Leaders of the Development of Greater Southeast Asia

Seung Jin Kim, Cheong Ho Park, Kyurin Kim, Ribuga Kang

[NRF 연계] Academy of Asian Business (AAB) Academy of Asian Business Review Vol.6 No.1 2020.06 pp.63-86

A Decade of Meituan-Dianping’s Development: What Makes a Brand Stands Out from The Crowd?

Guanxiu Lin, Shunshun Pang, Shuhan Wang, Chen Te-feng

[NRF 연계] Academy of Asian Business (AAB) Academy of Asian Business Review Vol.6 No.1 2020.06 pp.87-120

Ownday: Changing Eyewear Necessity to Fashion Accessory

Ang Swee Hoon, Wu Sheen Yee Shannon, Chia Eik Chieh, Khoo Chien Yi Danny, Khoo Wee Boon

[NRF 연계] Academy of Asian Business (AAB) Academy of Asian Business Review Vol.6 No.1 2020.06 pp.121-146

Can Honestbee Fly Again?: From Rapid Regional Expansion to Closure and Mounting Debt

Kahhow Lee, Patricia Andrea Guevarra, Melvin Yeo, Alton Yeow Kuan Chua

[NRF 연계] Academy of Asian Business (AAB) Academy of Asian Business Review Vol.6 No.1 2020.06 pp.147-175