@article{ART002969577,
author={김정구 and 이명수 and 김미예 and 전미나},
title={How Did Top Asian Brands Transform into Such Strong Brands?: An Analysis of Top Winning Asian Case Studies in WACC 2022},
journal={Academy of Asian Business Review},
issn={2384-3454},
year={2023},
volume={9},
number={1},
pages={63-72},
doi={10.26816/aabr.9.1.202306.63},
url={http://www.aabworld.org/articles/articles.php}
}

TY - JOUR
AU - 김정구
AU - 이명수
AU - 김미예
AU - 전미나
TI - How Did Top Asian Brands Transform into Such Strong Brands?: An Analysis of Top Winning Asian Case Studies in WACC 2022
T2 - Academy of Asian Business Review
JO - Academy of Asian Business Review
PY - 2023
VL - 9
IS - 1
PB - Academy of Asian Business (AAB)
SP - 63
EP - 72
SN - 2384-3454
AB - The content analysis of the Top 10 Winning Cases generated five key success factors in common: (1) identifying market opportunity by clearly understanding the demand of the current age and creating exceptional customer experiences, (2) achieving a Unique Brand Positioning (UBP), (3) build up the strong partnerships with suppliers and stakeholders, (4) prioritizing authenticity and social responsibility, and (5) focusing on unique local resources. The insights gleaned from the Top 10 winning cases presented in the book will be helpful in developing such an Asian perspective among businesspeople and even students with great ambition to conquer the world.
KW - Asian brands, ShopUp, miHoYo, Donki, Li-Ning, Aarong, Bilibili, Nintendo, and Sky Mavis, Market Opportunity, Customer Experiences
DO - 10.26816/aabr.9.1.202306.63
UR - http://www.aabworld.org/articles/articles.php
ER -

김정구, 이명수, 김미예 and 전미나. 2023, "How Did Top Asian Brands Transform into Such Strong Brands?: An Analysis of Top Winning Asian Case Studies in WACC 2022", Academy of Asian Business Review, vol.9, no.1 pp.63-72. Available from: doi:10.26816/aabr.9.1.202306.63

김정구, 이명수, 김미예, 전미나 "How Did Top Asian Brands Transform into Such Strong Brands?: An Analysis of Top Winning Asian Case Studies in WACC 2022" Academy of Asian Business Review 9.1 pp.63-72 (2023) : 63.

김정구, 이명수, 김미예, 전미나. How Did Top Asian Brands Transform into Such Strong Brands?: An Analysis of Top Winning Asian Case Studies in WACC 2022. 2023; 9(1), 63-72. Available from: doi:10.26816/aabr.9.1.202306.63

김정구, 이명수, 김미예 and 전미나. "How Did Top Asian Brands Transform into Such Strong Brands?: An Analysis of Top Winning Asian Case Studies in WACC 2022" Academy of Asian Business Review 9, no.1 (2023) : 63-72.doi: 10.26816/aabr.9.1.202306.63

김정구; 이명수; 김미예; 전미나. How Did Top Asian Brands Transform into Such Strong Brands?: An Analysis of Top Winning Asian Case Studies in WACC 2022. Academy of Asian Business Review, 9(1), 63-72. doi: 10.26816/aabr.9.1.202306.63

김정구; 이명수; 김미예; 전미나. How Did Top Asian Brands Transform into Such Strong Brands?: An Analysis of Top Winning Asian Case Studies in WACC 2022. Academy of Asian Business Review. 2023; 9(1) 63-72. doi: 10.26816/aabr.9.1.202306.63

김정구, 이명수, 김미예, 전미나. How Did Top Asian Brands Transform into Such Strong Brands?: An Analysis of Top Winning Asian Case Studies in WACC 2022. 2023; 9(1), 63-72. Available from: doi:10.26816/aabr.9.1.202306.63

김정구, 이명수, 김미예 and 전미나. "How Did Top Asian Brands Transform into Such Strong Brands?: An Analysis of Top Winning Asian Case Studies in WACC 2022" Academy of Asian Business Review 9, no.1 (2023) : 63-72.doi: 10.26816/aabr.9.1.202306.63