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A Study on League of Legends Perception and Meaning Connection through Social Media Big Data Analysis

Kyung-Won Byun

국제인공지능학회(구 한국인터넷방송통신학회) International Journal of Internet, Broadcasting and Communication Vol.16 No.4 2024.12 pp.78-86

A Study on FIFA Partner Adidas of 2022 Qatar World Cup Using Big Data Analysis

Kyung-Won Byun

국제인공지능학회(구 한국인터넷방송통신학회) International Journal of Internet, Broadcasting and Communication Vol.15 No.1 2023.02 pp.164-170

A Study on the Meaning of The First Slam Dunk Based on Text Mining and Semantic Network Analysis

Kyung-Won Byun

국제인공지능학회(구 한국인터넷방송통신학회) The International Journal of Advanced Smart Convergence Volume 12 Number 1 2023.03 pp.164-172

A Study on the Perception and Context of Sportswear Brand Collaboration through Big Data Analysis

Kyung-Won Byun

국제인공지능학회(구 한국인터넷방송통신학회) International Journal of Internet, Broadcasting and Communication Vol.16 No.4 2024.12 pp.321-329

Structural Relationship Between the Expectation Value of YouTube Sports Content Viewers, Brand Image, Brand Attitude, and Continuance Viewing Intention KCI 등재

Kyung-Won Byun

국제인공지능학회(구 한국인터넷방송통신학회) The International Journal of Advanced Smart Convergence Volume 9 Number 3 2020.09 pp.215-220

A Study on Information Attitude, Brand Attitude, Usage Satisfaction, Brand Image and Brand Loyalty of YouTube Sports Contents Viewer

Kyung-Won Byun

국제인공지능학회(구 한국인터넷방송통신학회) International Journal of Internet, Broadcasting and Communication Vol.12 No.3 2020.08 pp.206-212

A Big Data Analysis of Social Media Perceptions of the Korea Billiards Federation (KBF) : Focusing on Text Mining and Semantic Network Analysis

Ae-Rang Kim, Keun-Ju NA, Kyung-Won Byun

국제인공지능학회(구 한국인터넷방송통신학회) The International Journal of Advanced Smart Convergence Volume 14 Number 3 2025.09 pp.26-35

Exploratory Study on the Experience of Crossover Consumers Using Sportswear Omni-Channel: Focusing on In-Depth Interviews and Purchase Decision-Making Model

Young-Man Kim, Kyung-Won Byun

국제인공지능학회(구 한국인터넷방송통신학회) The International Journal of Advanced Smart Convergence Volume 14 Number 1 2025.03 pp.149-157

A Study on the Development of Purchasing Experience Scale According to the Consumer Decision-Making Journey of Sportswear Brand Omni Channel

Young-Man Kim, Kyung-Won Byun

국제인공지능학회(구 한국인터넷방송통신학회) The International Journal of Advanced Smart Convergence Volume 14 Number 1 2025.03 pp.158-169

The Structural Relationship Between Employee Experience, Job Satisfaction, Organizational Commitment, Organizational Trust, and Customer Orientation Among Fitness Center Employees

Kyung-Won Byun

국제인공지능학회(구 한국인터넷방송통신학회) International Journal of Internet, Broadcasting and Communication Vol.17 No.1 2025.02 pp.246-258

A Multifaceted Study on Experience Management of Fitness Center Employees

Kyung-Won Byun

국제인공지능학회(구 한국인터넷방송통신학회) International Journal of Internet, Broadcasting and Communication Vol.17 No.1 2025.02 pp.233-245

Big Data Analysis on the Perception of Home Training According to the Implementation of COVID-19 Social Distancing

Hyun-Chang Keum, Kyung-Won Byun

국제인공지능학회(구 한국인터넷방송통신학회) International Journal of Internet, Broadcasting and Communication Vol.15 No.3 2023.08 pp.211-218

A Study on the Leader’s Super-leadership, Self-leadership, Psychological Empowerment, Sport Commitment and Performance Perceived by Taekwondo Athletes KCI 등재

Kyung-Won Byun, Kun-Hyung Kim

국제문화기술진흥원 International Journal of Advanced Culture Technology(IJACT) Volume 11 Number 2 2023.06 pp.142-151

Big Data Analysis of the Women Who Score Goal Sports Entertainment Program: Focusing on Text Mining and Semantic Network Analysis.

Hyun-Myung Kim, Kyung-Won Byun

국제인공지능학회(구 한국인터넷방송통신학회) International Journal of Internet, Broadcasting and Communication Vol.15 No.1 2023.02 pp.222-230

실업팀 선수가 지각하는 진정성 척도 개발에 관한 연구 KCI 등재

변경원, 최민규

국제문화기술진흥원 The Journal of the Convergence on Culture Technology (JCCT) Vol.9 No.1 2023.01 pp.141-152

A Study on the Authenticity, Job Satisfaction, Organizational Commitment, Quality of Life and Job Performance of the Business Sport Team Players KCI 등재

Min-Kyu Choi, Kyung-Won Byun

국제문화기술진흥원 International Journal of Advanced Culture Technology(IJACT) Volume 10 Number 4 2022.12 pp.181-189

A study on the structural relationship between sportswear brand authenticity and customer satisfaction, brand attachment, repurchase intention, and word of mouth intention KCI 등재

Mi-Jeong Kim, Kyung-Won Byun

국제문화기술진흥원 International Journal of Advanced Culture Technology(IJACT) Volume 10 Number 4 2022.12 pp.190-197

Analysis of Value System of Sportswear Brand Shopper according to Crossover Shopping Pattern : Webrooming and Showrooming

Young-Man Kim, Kyung-Won Byun

국제인공지능학회(구 한국인터넷방송통신학회) International Journal of Internet, Broadcasting and Communication Vol.14 No.4 2022.11 pp.181-188

A Structural Relationship between Pleasure and Customer Satisfaction, Switching Costs, and Relationship Commitment in Fitness Center KCI 등재

Yang-Young Kim, Kyung-Won Byun

국제인공지능학회(구 한국인터넷방송통신학회) The International Journal of Advanced Smart Convergence Volume 10 Number 4 2021.12 pp.158-164

The Structural Relationship among Selection Attributes, Consumption Value Brand Attitude, Fun, Brand Loyalty and Quality of Life in Athleisure KCI 등재

Kyung-Won Byun, Moo-Young Kim

국제인공지능학회(구 한국인터넷방송통신학회) The International Journal of Advanced Smart Convergence Volume 10 Number 2 2021.06 pp.138-144