원문정보
A Study on the Effects of Rural Tourism Service Quality on Flow and Satisfaction, Revisit intention
초록
영어
This study verified the effects of rural tourism service quality on satisfaction, revisit intention and flow's mediating effect. As a result, it were rurality and reliability that rural tourism service quality‘s factors effects tourist's flow. And satisfaction, revisit intention increased as tourist's flow increased. Flow had a complete mediation effect between rurality and satisfaction, revisit intention. In addition, flow had a partial mediation effect between reliability and revisit intention. In other words, consumers want rural tourist destinations to be more rural and have the expertise to give them trust. Therefore, It is necessary to investigate what consumers want to be rural amenity and to consider what is important to gain consumers' trust.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 농촌관광 서비스품질
2. 몰입
3. 만족
4. 재방문 의도
Ⅲ. 연구 내용 및 방법
1. 연구모형 및 가설설정
2. 변수의 조작적 정의
3. 자료수집 및 분석방법
Ⅳ. 분석결과
1. 조사대상자의 인구통계적 특성
2. 측정척도의 타당성 검토
3. 가설의 검증
Ⅴ. 결론 및 시사점
참고문헌