원문정보
The influence of Delivery Application Service Quality on Service Value And Purchase Intentions - Moderating Effect of Additional Delivery Cost
초록
영어
This study aims to find out the influence of Delivery application service quality on Service Value And Purchase Intentions. In addition, this study has a purpose of the investigating to moderate effect of additional delivery cost between service value and purchase intentions. The service quality of food delivery application consists of 5 catagorys with tangibility, reliability, reactivity, certainty and emotional bonding. This stydy is used lots of analysis methods such as frequency analysis, factor analysis, correlation analysis and simple·multiple regression analysis to analyze the hypothesis. The analysis results are as follows : (1) the hypothesis that the food delivery applications have a positive effect on the service quality was partially accepted because the reactive item was rejected. (2) the service value has a positive effect on the purchase intention. (3) the hypothesis that the service quality of the food delivery application has a positive effect on purchase intention was partially accepted because the reliability item was rejected. (4) it was verified that the additional delivery cost has a moderating effect between the service value and the purchase intention. This moderating effect was found to have negative effect.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 외식 배달 애플리케이션
2. 서비스품질
3. 서비스가치
4. 구매의도
5. 추가배달 비용
Ⅲ. 연구설계
1. 연구모형과 가설의 설정
2. 조작적 정의 및 설문지 구성
3. 조사 방법과 조사기간
Ⅳ. 성과분석
1. 조사대상자의 인구통계학적 특성
2. 타당성과 신뢰도 분석
3. 가설의 검증
Ⅴ. 결론
참고문헌