earticle

영어

The purpose of this study is exploring the antecedents and consequence of the liabilities of origin (LOO) of multinational enterprise (MNE) subsidiaries in Korea. While the liabilities of foreignness are the inherent disadvantages that subsidiaries of MNEs suffer in a host countries by virtue of their non-native status (i.e., not local), the LOO are disadvantages faced by MNEs in international market as a direct consequences of their national origin (i.e., their specific nationality). In particular, emerging market (EM) MNEs from economically and institutionally less developed countries are likely to face LOO because of where they are from. And EM MNEs entering developed countries are subject to LOO because of unfavorable perceptions about EE MNEs baesd on negative home country image (reputation) and animosity toward a home country. Furthermore, host country nationals (HCNs) organizational identification (OI) is negatively affected by the LOO because of HCNs’ low self-esteem and lack of a self-enhancement motive. OI is defined as an alignment of individual and organizational values as well as the perception of oneness with and belongingness to the organization. Thus, we suggest that the level of home country economic development and institutional advancement negatively influence on the LOO. In addition, we hypothesize that home country’s reputation negatively and animosity toward a home country positively influence on the LOO. We also posit that the LOO negatively influence on the HCNs’ OI. These hypotheses are strongly supported by path analysis of 579 host country nationals in 78 MNE subsidiaries that originate from 23 countries. We discuss the theoretical and managerial implications, and provide suggestion for future research.

한국어

본 연구는 외국기업이라는 이유로 현지국에서 다국적기업들이 부담하는 외국인 비용에 대한 연구를 확장시켜 개발도상국 출신 다국 적기업들이 개발도상국 출신이기 때문에 부담하는 출신국 비용의 선행요인과 결과를 살펴보았다. 구체적으로 다국적기업의 본사가 위 치한 국가의 경제발전 수준과 제도발전 수준, 그리고 본국에 대한 이미지는 출신국 비용에 부(-)의 영향을 미치지만, 본국에 대한 반감 은 출신국 비용에 정(+)의 영향을 미칠 것이라고 주장하였다. 또한 다국적기업 해외자회사가 부담하는 출신국 비용은 자회사 현지 직 원의 조직동일시에 부(-)의 영향을 미칠 것이라고 주장하였다. 23개국 출신, 78개 다국적기업 자회사에 근무 중인 579명의 현지 직원 들을 대상으로 이상의 가설들을 구조방정식 모형분석을 통해 검정하였으며, 모든 가설들이 지지됨을 확인하였다.