earticle

논문검색

중국

중국 소비자들의 직업의미가 소비행동에 미치는 영향

원문정보

The Effects of Meaning in Work on Consumption Behavior : Evidences from Chinese Consumers

강성호, 이한근

피인용수 : 0(자료제공 : 네이버학술정보)

초록

영어

Current understanding of how meaning in work leads the consumption behaviors is limited by a lack of identification various factors confirmed by empirical evidence. Therefore, the present research investigates the effect of job meaning work on consumption behavior through consumption motivation. To confirm the relationship between meaning in work and consumption behavior, we classified the meaning in work as job, career, and calling, consumption motivation as fun and exciting need, need for status, and prosocial needs, consumption behavior as hedonic consumption, symbolic consumption, and utilitarian consumption. To test hypotheses, responses from 172 Chinese consumer samples were achieved, the proposed model was estimated by using structural equations modeling. SPSS 24.0 and AMOS 15.0 software were used for the data analysis. The results from structural equation modeling showed as follows: First, job positively affected both fun & exciting need and need for status. Second, career positively affected need for status, but does not to prosocial need. Third, calling was positively related to both fin & exciting need and prosocial needs, Finally, we found that positive relationships between fun & hedonic consumption, need for status and symbolic consumption, prosocial need and utilitarian consumption. Therefore, we concluded job meaning on work have a differential effects on chinese consumption behavior. The theoretical and practical implications of this present research are discussed, together line with its limitations and future research guidance.

목차

Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 가설의 설정
Ⅳ. 실증분석
Ⅴ. 결론
참고문헌
논문초록

저자정보

  • 강성호 Kang, Seong-Ho. 조선대학교 경영학부 부교수
  • 이한근 Lee, Han-Geun. 조선대학교 지식경영구원 학술연구교수

참고문헌

자료제공 : 네이버학술정보

    함께 이용한 논문

      ※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.

      0개의 논문이 장바구니에 담겼습니다.