earticle

영어

The purpose of this study to verify the impacts of transformational leadership on the organizational trust, service innovation behavior and the altruistic behavior of the frontline employees. And the impacts of organizational trust on the service innovation behavior and altruistic behavior. Also, the practical analysis has been done by employees in the luxury hotel firms located in Seoul to cross-check how to affect mediating effects of organizational trust on the relationships between transformational leadership and service innovation behavior and altruistic behavior. The results of study shows that the transformational leadership make an influence on the organizational trust, service innovation behavior and altruistic behavior. And also the organizational trust make an influence on the service innovation behavior and altruistic behavior. And it has been outed that the organizational trust is a factor that mediating effects on the relationship between transformational leadership and service innovation behavior and altruistic behavior. The ultimate results of this study bring up to set up the new strategy in ways on the transformational leadership practices focused on the employees' organizational trust, service innovational behavior and altruistic behavior in the organizational management of the hotel firms to preempt competitive advantage through sustainable growth. And the contributions and limitations of this research were discussed and the future possible researches were mentioned.