earticle

영어

This paper is focused on how firms increase customers acceptance of self-service retail,and impact of customer experience, customer satisfaction and loyalty on effective self-efficacy.This paper mainly uses questionnaires to conduct empirical research on collecting 308 used self-service convenience stores from China.The study employs a structural equation model to analyse relationship between service quality and revisited intent.The results shown that, service perceived quality significantly influences customer satisfaction. Also experience value and service quality are the main determinants of customer satisfaction. Additionally, customer satisfaction, self-service retail service quality and experience value significantly affect Consumer loyalty.The relationship between consumer experience value and satisfaction, loyalty, and self-service retail stores has a significant impact on self-efficacy.With consumer research on the acceptance of self-service retail,promote the development of self-service retail technology that can effectively help companies create profits while bringing more convenience to consumers.It provides theoretical and practical significance for the rapid development of self-service retail.