earticle

영어

This study aims to understand roles of collective identity between transformational leadership and creative behavior, collective identity - a new key figure differs from the one represented as the origin of creative behavior. 649 samples of office workers and managers from five different enterprises were selected for this study. According to the study results, the transformational leadership through the collective identity positively influences creative behaviors of group-members. A theoretical implications of this study are the transformational leadership strengthens creative behavior when it focuses collective identity. Moreover, this study practically suggests that via an approach of collective identity, 'a sense of belonging to groups by mirroring self-identification' fulfills the groups' demands amid the room for changing oneself. The resolution of this study appears to be limited as it is cross-sectional; thus, the longitudinal study with a gap of time is needed for a rigid confirmation of relevant hypothesis.