원문정보
A Study on the Revisit Characteristics of the Preference Coffee Shop Types
초록
영어
This study attempted to recognize difficulties in environment of establishing and managing coffee shop and to develop comprehensive evaluation items which add location characteristic on existing physical property and service quality that influence return revisit to coffee shop. Based on these evaluation items, this study has purpose to identify influence factors on return revisit by classifying customers according to whether they prefer individual coffee shop or franchise coffee shop. For that, This study found significant research result by doing empirical analysis. This analysis which used data builded by survey investigated people who prefer individual coffee shop and franchise coffee shop. The results of the study are as follows. First, it is found that reliability of service quality, visibility of location characteristic and attractiveness of Physical property are important factors for return visit in order named for individual coffee shops Second, For franchise coffee shops, It is found that certainty, reliability of service quality and accessibility of location characteristic are important factors for return visit in the order named.
목차
Ⅰ. 서론
1. 연구의 배경 및 목적
2. 연구의 범위 및 방법
Ⅱ. 이론적 고찰
1. 커피전문점 관련 선행연구
2. 기존 연구와의 차별성
Ⅲ. 연구 방법
1. 연구모형 및 가설설정
2. 측정 항목의 조작적 정의 및 측정도구
3. 설문조사와 분석방법
Ⅳ. 실증분석
1. 표본의 인구통계학적 분석
2. 타당성과 신뢰도 검정
3. 연구모형 및 가설의 검정
Ⅴ. 결론
참고문헌