원문정보
초록
영어
Existing studies have presented a wide range of factors determining the quality of medical service. No studies tried integrating and classifying them in a systematic and concise way. This paper presents a conceptual framework for organizing various deter-minant factors into three hierarchical categories, and examines the categories’ influ-ences on a customer’s intention to purchase a medical service. Empirical analysis was done by using data from Chinese medical tourists in Korea. The role of an invasiveness of treatment is additionally explored as a moderating variable in order to examine the relative importance of influencing factors. Depending on the type of medical services to be purchased, an invasiveness of treatment will play a moderating role between the quality of medical service and customer’s purchase intention.
목차
1. Introduction
2. Literature Review
3. A Conceptual Framework and Hypotheses
4. Data Collection and Measurements
5. Empirical Analysis
5.1 Reliability and Validity Verification
5.2 Regression Analysis
5.3 Moderating Effect of the Degree of Invasiveness
6. Conclusion
References