earticle

영어

Organizational identification means that the employees of an organization feel belonging to and unity with the organization, look at themselves and the organization from the same viewpoint, and identify the organization’s success and failure with theirs, and organizational citizenship behavior, as an extra‐role behavior, means that the employees of an organization consider and cooperate with others and participate actively in organizational activities. This study purposed to analyze how organizational identification and organizational citizenship behavior affect the relationship between office workers’ job burnout and turnover intention, which are drawing people’s attention recently, and to suggest effective strategies for retaining competent workers and reducing their desertion and turnover intention. This result suggests that organizational identification is not a mediating factor influencing the effect of emotional exhaustion on turnover intention, but is an important factor for reducing turnover intention when travel agency workers identify their organization and works with themselves. This result suggests that travel agency workers’ civic virtue, which is their voluntary extra‐role behavior in the organization, is a factor that moderates the reduction of employees’ desertion and turnover intention.