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영어

The purpose of this study was to identify the relationship between service quality recognized by users of ski resort, service value, customer satisfaction, and customer loyalty. For this purpose, this study used convenience sampling method with the 300 subjects who used membership and ski resort in Gangwon-do area and chose 279 questionnaires excluding 21 unsuitable for the data. These data were processed using SPSS 17.0 and AMOS 7.0. After test of goodness of model fit and verifying individual hypothesis. The results were as followings. First, service quality had a significant effect on service value. Second, service quality had a significant effect on customer satisfaction. Third, service quality had a significant effect on customer loyalty. Fourth, service value had a significant effect on customer satisfaction. Fifth, service value had a significant effect on customer loyalty. Sixth, customer satisfaction had a significant effect on customer loyalty.