원문정보
초록
영어
The purpose of this study was to find out the factors forming perceived service convenience, and to investigate structural relationships among perceived service convenience, job satisfaction, trust, organizational commitment, and turnover intention in the healthcare service industries. The result analyzing on the hypothesis of this study was as follows. First, service convenience had positively influence job satisfaction, trust, and organizational commitment. Second, the job satisfaction had positively influence on the trust, and the trust had positively influence on the organizational commitment. Third, it was found that the variables of job satisfaction, the trust, and the organizational commitment negatively influenced on the turnover intention. Based on these results, theoretical implications for relevant researchers and managerial implications for healthcare service operation and internal marketing strategy were discussed.
목차
I. 서론
II. 연구방법
1. 연구모형 및 가설 수립
2. 변수의 조작적 정의 및 측정
3. 설문조사 방법 및 표본의 특성
III. 결과
1. 신뢰도 및 타당성 분석
2. 측정모형 분석 결과
3. 상관분석
4. 구조모형 분석 결과
IV. 결론 및 제언
REFERENCES