earticle

영어

The purpose of this study was to examine the relationship between perceived service justice, and customer loyalty on the moderating effect of customer satisfaction in table tennis facilities. The total 681 participants in this study were customer at table tennis facilities in Seoul, Kyonggido area. Results showed that first, the fewer duration and frequency of use, perceived procedure justice in the table tennis facilities were higher. the perceived interactional justice of male customers, private table tennis facilities in Seoul were higher. The lower frequency of use and customer age, customer satisfaction in table tennis facilities was higher. In addition, The longer duration and frequent participation and a long time use of a private table tennis facilities, customer loyalty was higher. Second, customer satisfaction was not modulate factor between perception of service justice and customer loyalty. the customer satisfaction was predict factor of customer loyalty. Results are discussed in detail.