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영어

The purpose of this study run sports center factor in customer satisfaction, relationship marketing, customer loyalty and repurchase purpose is to clarify the relationship. Material that has been studied in Seoul for the four sports center was selected as a member of the population. Through this process, 2009 year 1 July to 31 July each 90 collated copies to distribute a total of 360 surveys to falsely respond or is missing part of the unreliable data, except 28 copies 337 copies (93.6%) and valid samples were set. The data collected using SPSS WIN Version 15.0 Program frequency analysis, factor analysis, correlation analysis, multiple regression analysis was performed. Or through methods and procedures, such as the following results were obtained. First, customer orientation, enticing, responsiveness to the customer satisfaction showed a statistically significant effect. Second, customer orientation, enticing, responsiveness to customer preference showed a statistically significant effect. Third, customer orientation, enticing, responsiveness to Repurchase showed no statistically significant effect. Fourth, customer satisfaction and loyalty to the repurchase was a statistically significant effect.