earticle

Entrepreneurial Orientation and Speed to Market KCI 등재

Hyo Eun Cho, Eunmi Kim

한국무역통상학회 무역통상학회지 제22권 제4호 2022.09 pp.47-62

Marketing Standardization and Speed to Market in International Markets: The Moderating Role of Market Orientation

조효은

[NRF 연계] 한국산업경영학회 경영연구 Vol.36 No.4 2021.11 pp.71-87

The effect of market orientation on speed-to-market in international markets

김은미

[NRF 연계] 동아시아경상학회 East Asian Journal of Business Economics Vol.7 No.1 2019.03 pp.39-49

Developing New Products for the Global Market: Does Speed to Market Matter?

정인식, 조효은, 김은미

[NRF 연계] 한국국제경영학회 국제경영연구 Vol.32 No.2 2021.05 pp.1-25

Entrepreneurial Orientation and Speed to Market: Moderating Effect of Inter-functional Coordination and International Experience

조효은

[NRF 연계] 한국인터넷전자상거래학회 인터넷전자상거래연구 Vol.23 No.5 2023.10 pp.123-133

The Speed of Stock Price Adjustments to Market Wide Information in India

Krishna Prasanna, Anish Menon

[NRF 연계] 한국증권학회 Asia-Pacific Journal of Financial Studies Vol.41 No.5 2012.10 pp.541-562

The increased speed of globalisation enabled firms to globally market their brands. However, even after three decades of globalisation, firms still suffer from discrepancies in the marketing environment between domestic and foreign markets. To overcome the challenges coming from the discrepancies, brands strategically use different advertising appeals to deliver desired messages in each market. Then, to what extent the use of advertising appeals differs between the two markets? To answer this re

최연정, 정인식, 조효은, 조진완

[NRF 연계] 한국국제경영학회 국제경영연구 Vol.33 No.2 2022.05 pp.31-53