earticle

영어

The purpose of this study is to explore the independent impacts of innovativeness, proactiveness, and risk-taking on speed to market. Based on a dataset of 217 Korean manufacturers, our findings reveal that a firm’s strategic posture on innovativeness, proactiveness, and risk-taking increases the firm’s pace of activities between idea generation and market introduction. The linear relationships from the findings contribute to a better understanding of how individual dimensions of entrepreneurial orientation help firms to improve speed to market.