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How do price and brand matter for purchasing foreign products in emerging markets?

Simon Shufeng Xiao, Jaehak Lee

동중앙아시아경상학회 동중아시아경상학회 학술대회 45차 2012.10 pp.121-126

An Exploratory Study of Consumer Preferences for Foreign Products in the Food Industry

Simon Shufeng Xiao, Jaehak Lee

동중앙아시아경상학회 동중아시아경상학회 학술대회 동북아 국가간 자원협력에 관한 재조명 2012.05 pp.77-82

Effects of Mobile-Assisted Blended Learning on University Students’ English Speaking Proficiency in Korea SCOPUS KCI 등재

Jiun Simon Baek, Chung Hyun Lee

아시아영어교육학회 The Journal of AsiaTEFL Vol.18 No.4 2021.12 pp.1266-1284

DO WE REALLY KNOW WHAT DRIVERS CHINESE CONSUMERS TO PURCHASE GLOBAL BRANDS? A CULTURE-BASED VIEW

Simon Shufeng Xiao, Jaehak Lee

동중앙아시아경상학회 동중아시아경상학회 학술대회 한ㆍ몽 및 동중앙아시아 국가의 경제성장 전략 2013.11 pp.16-24

Determinants of Consumer Evaluations of Foreign Products in a Chinese-based Context

Simon Shufeng Xiao, Jae-Hak Lee

동중앙아시아경상학회 동중아시아경상학회 학술대회 동북아의 상생협력 및 발전방향 2011.11 pp.91-96

Examination of Ecological Marketing Strategy Based on Technology- Organization-Environment Framework : Focus on MI Case in China

Mingxing Wang, Daewan Kim, Simon Lee

한국디지털융합학회 IJICTDC Vol 5 No 1 2020.06 pp.17-27

HOW DO STATUS SEEKING AND PRICE-SENSITIVITY SEEKING MATTER FOR CONSUMERS IN EMERGING MARKETS TO PURSUE GLOBAL BRANDS?

Simon Shufeng Xiao, Jaehak Lee

동중앙아시아경상학회 동중아시아경상학회 학술대회 FTA회고와 전망, 그리고 한ㆍ몽 및 동중앙아시아의 전략적 협력 2013.05 pp.207-214