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The purpose of this study is to document information that managers of hotels may use as a reference in management decision making and in establishing strategy. The study looked at customer satisfaction after using the service and their behavioral intentions. For an analysis of empirical evidence, statistics package SPSS version 12.0 was used and the method of analysis was as follows:
a. Hypothesis 1 is adopted that service quality of hotel weddings would positively affect the customer satisfaction.
b. Hypothesis 2 is adopted that service quality of hotel weddings would positively affect the customers’ intentions of recommendation.
c. Hypothesis 3 is adopted that customer satisfaction would affect any intentions of reommendation.
The reasonability of the measurement seems to be confirmed as such a result is identical to existing studies. Accordingly, items suggested in this study may contribute to creating a tool for the purpose of measuring service quality of hotel weddings.
Based on this study customers of hotel weddings also attach importance to other attractive elements deluxe hotels offer, along with wedding facilities and wedding service. It is important that this study plans to also suggest ideas for further study.