earticle

영어

It is well known that travel businesses are extremely vulnerable to various internal or external changes in travel environments(e.g., terrorism, diseases, natural disaster, employers' strike and misconducts, etc). The changes lead for them to be confronted with managerial and/or financial difficulties. Sometimes the changes become a crisis, defined as an event that tarnishes a company's reputation or is severely detrimental to a company's long-term profitability, growth, or even its survival. Since any crisis has such characteristics as suddenness, uncertainty, uncontrollability, and time compression(i.e., great pressure to make decisions rapidly and with incomplete information), travel businesses should pay sufficient attention to this issue. However,
the reality in both academic and practical fields has a long way to go.
The purpose of this study was to investigate travel business managers' perception of the influence of crisis on their managerial activities and current pictures of risk management of travel businesses in Busan Metropolitan City(BMC). To accomplish the purpose, a self-administered questionnaire was developed. Research assistants visited travel businesses in BMC(a total of 663 companies) and collected 296 questionnaires (response rate 44.6%). Results revealed that, although most of the travel businesses in BMC had experienced crisis during past 3 years, they did not have a comprehensive system to deal with it. Respondents listed lacks of money,
more urgent things than risk management, irregularity of risk, uncertainty of risk, lack of man-power, etc. as reasons for not having risk management system.
Furthermore, respondents perceived that risk did not always negative influences on travel businesses. Some practical implications of the results were followed.