earticle

한국어

Research : This study aimed to examine the influence of top management's safety and health commitment on platform workers' safety and health behavior intention, and to verify the mediating roles of safety & health motivation and safety & health attitude. Methods : An online survey was conducted targeting 220 platform workers in South Korea (including food delivery, transportation, designated driving, and housekeeping services). The collected data were analyzed using regression analysis and mediation effect testing with SPSS 28.0 and SPSS Macro 3.4. Results : Top management's safety and health commitment had a significant positive (+) influence on safety and health motivation, safety & health attitude, and safety and health behavior intention. Both safety & health motivation and safety and health attitude also positively influenced safety and health behavior intention. Sequential multiple mediation was con-firmed, demonstrating that the leader's safety and health values are transferred to the employees' safety and health behavior through a psychological mechanism. Conclusion : For the purpose of improving the safety and health behavior level of platform workers, the sequential mediating path—through the cultivation of intrinsic motivation—was confirmed to be the most effective mechanism.