earticle

영어

This study aimed to investigate the effects of personal color perception on self-esteem, body image, and makeup behavior among women in their 20s and 30s. An online survey was conducted from January 17 to February 7, 2025, producing 250 valid responses. The questionnaire consisted of 45 items reconstructed based on previous research, and the collected data were analyzed using SPSS 23.0 through frequency analysis, exploratory factor analysis, reliability testing, correlation analysis, and multiple regression analysis. The results indicated that personal color perception comprised three factors: direct perception, preference perception, and external perception. Self-esteem was divided into positive and negative dimensions. Positive self-esteem was found to reinforce both body image and makeup behavior. Body image consisted of three factors: appearance evaluation, appearance orientation, and body satisfaction. Notably, direct perception and preference perception had significant positive effects on positive self-esteem, body image, and makeup behavior, whereas external perception tended to increase negative self-esteem and weaken body image. These findings suggest that personal color perception functions not only as an aesthetic preference but also as an important factor that contributes to psychological stability, enhanced body image, and beauty-related behaviors. Accordingly, the development of educational programs and beauty services that promote individual awareness and application of personal color is recommended.

중국어

本研究旨在分析个人色彩认知对2030年龄段女性自我认同感,身体形象及化妆行为的 影响.为此,本研究于2025年1月17日至2月7日期间开展在线问卷调查,共收集到250份有效 问卷.问卷由基于先行研究重构的45个条目组成,采用SPSS 23.0软件对收集的数据进行了频 率分析,探索性因子分析,信度分析,相关性分析及多元回归分析.研究结果显示,个人色 彩认知可归纳为直接认知,偏好认知和外部认知三大要素,而自我尊重感则被划分为积极与 消极两个维度.积极的自我尊重感会强化身体意象和化妆行为,而身体意象本身又包含外貌 评价,外貌导向和身体满意度这三个核心要素.研究发现,直接认知与偏好认知对积极自我 认同,身体形象及化妆行为具有显著的正向影响,而外部认知则会加剧消极自我认同并削弱 身体形象.这一结果表明,个人色彩认知不仅关乎审美偏好,更在心理稳定,提升身体形象 及促进美容行为方面发挥着重要作用.因此,建议开发提升个人色彩认知与应用能力的教育 项目及美容服务.