earticle

영어

This study examines Muslim-friendly restaurants in Busan, South Korea, and Lombok, Indonesia, two prominent tourism destinations with distinct cultural and culinary contexts, using data from Google Maps reviews and analyzed with KH Coder. Co-occurrence analysis, co-occurrence ratings, and topic modeling highlight key factors influencing customer satisfaction and dining experiences. Busan's restaurants focus on Halal-certified food, cultural authenticity, and service quality, catering to Muslim travelers through diverse cuisines such as Indian, Pakistani, and Korean. In contrast, Lombok's establishments emphasize scenic dining experiences, vegan options, and seafood menus, attracting a broader audience by integrating Muslim-friendly elements with picturesque locations. Prominent terms such as "halal," "authentic," and "service" in Busan, and "beach," "view," and "vegan" in Lombok, reflect these distinct priorities. The Latent Dirichlet Allocation (LDA) model applied through KH Coder reveals key thematic patterns, demonstrating that while Busan prioritizes Halal compliance and cultural alignment, Lombok leverages its natural beauty and dietary inclusivity. The findings suggest that stakeholders in Busan should enhance the visibility of Halal-certified options and diversify menus, while Lombok could further promote its scenic dining and vegan offerings. Limitations include the reliance on Google Maps reviews and varying definitions of "Muslim-friendly" across cultures. Future research could expand to additional review platforms, explore pricing strategies, and assess non-Muslim perspectives to provide a more comprehensive understanding of Muslim-friendly dining experiences. These insights contribute to the broader discourse on Muslim-friendly tourism and offer practical strategies for enhancing regional service offerings in a competitive global tourism market.