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This study explores how undergraduate translation students collaborate with generative AI in translating advertising texts and examines the educational potential of human-AI creative partnerships. Translation students worked with Microsoft Copilot to translate a UK magazine advertisement, producing AI-assisted drafts. They then reviewed these drafts and, if necessary, made revisions to finalize the translation. The analysis of AI-student interactions revealed several key insights. Students actively improved the translation by adjusting grammar, phrasing, and style, with particular attention to genre-specific features that made the translation more fitting for advertising. Additionally, students gave direct feedback to the AI, showcasing a proactive approach to shaping the translation’s direction. A comparison between AI-generated outputs and the final revisions revealed that most translations involved modifying the AI’s suggestions, underscoring the translators’ creative decision-making and emphasizing the role of human agency in the translation process. These findings highlight the potential of AI as a collaborative tool that encourages creative thinking and strengthens translation skills in educational contexts, while also illustrating the vital role of human creativity and initiative in the translation process.