원문정보
초록
영어
The subjects of this study were college students who participate in Wushu in China. A total of 300 people, 189 male and 111 female, were sampled as research subjects through convenience sampling by sharing the questionnaire link online and sending emails. The research tool used in this study was a questionnaire. Based on the questionnaire that had secured reliability and validity in previous research, it was modified and supplemented to suit this study. The statistical analysis used for data analysis was frequency analysis, exploratory factor analysis, reliability analysis, and multiple regression analysis using SPSS Windows 20.0 Version. First, Wushu image was found to have a partial effect on self-congruity. Second, Wushu image was found to have a partial effect on loyalty. Third, the self-congruity of Wushu participants was found to partially affect loyalty.
목차
1. INTRODUCTION
2. ANALYSIS METHOD AND SURVEY TOOL
2.1 Study Subjects
2.2 Research Tool
3. VALIDITY AND RELIABILITY OF THIS STUDY
3.1 Exploratory Factor Analysis
3.2 Reliability Analysis of This Study
4. STATISTICAL ANALYSIS
5. RESULTS
5.1. The impact of wushu image on self-congruity.
5.2. The impact of wushu image on loyalty
5.3. The impact of wushu participants’ self-congruity on loyalty.
5. CONCLUSION
REFERENCES