원문정보
The Impacts of Visitors’ Characteristics on Their Satisfaction and Revisit Intention of Cultural Regeneration Facility Utilizing Unused Space : A Case of Yeongwol Y-park
초록
영어
This study investigated the influence of cultural regeneration perceptions and socioeconomic attributes on satisfaction and revisit intentions among visitors to Yeongwol Y Park. From the survey, 550 valid responses were secured. The primary outcomes and implications of the research include the following:First, distinct variations in cultural regeneration perceptions were observed across different age groups, occupations, and income levels. To enhance satisfaction and encourage repeat visits, it's imperative to strategize by segmenting visitors based on these attributes. Second, differences in satisfaction and revisit intentions, based on socioeconomic attributes, were evident in certain age and occupational brackets. Third,the role of cultural engagement was deemed significant when analyzing factors contributing to satisfaction. Notably, individuals in their 20s and those within the middle-income range reported higher levels of satisfaction. Fourth, key determinants affecting the intention to return encompassed overall satisfaction, the viewing environment, pricing, and cultural engagement. As a recommendation, the analysis of enhancing the viewing ambiance and refining services are required.
목차
Ⅰ. 서론
1. 연구의 배경 및 목적
2. 연구의 범위 및 내용
Ⅱ. 이론적 고찰
1. 지역자산과 유휴공간의 활용
2. 만족의 개념과 영향 요인
3. 재방문의도의 개념과 영향 요인
Ⅲ. 조사 및 분석 방법
1. 영월 Y파크 사업 현황
2. 조사목적 및 내용
3. 표본 추출 및 구성
4. 분석 방법
Ⅳ. 분석 결과
1. 연령, 직업 및 소득수준별 차이 분석
2. 만족도 및 재방문의도 영향 요인 분석 결과
Ⅴ. 결론 및 시사점
참고문헌