원문정보
A Study on the Cultural City Formation Factors Influencing Behavior Characteristic of Residents and Tourists
초록
영어
The recent expansion of large cities for economic benefits has worsened cultural inequalities within urban areas, eroding unique cultural identities and social values and deepening mistrust between regions. To tackle this, the idea of creating cultural cities is gaining traction, involving urban branding and cultural elements to foster balanced local cultural development. Current research primarily concentrates on case analysis in cultural cities, lacking sufficient studies examining the interplay of factors through empirical analysis, This study investigated whether Cultural City Formation Factors, which are resources of a cultural city, have a positive effect on City Brand Equity, City Innovativeness, Brand Personality, and Behavior Intention. For this study, questionnaires were collected from 310 people who continuously experience culture and arts in Seoul, and empirical analysis was conducted on 292 copies of them. Consequently, a significant impact was observed among the factors influencing cultural city formation, city brand equity, city innovativeness, brand personality, and behavioral intention. Moreover, it was verified that city brand equity, city innovativeness, and brand personality positively contributed to mediating effects as well as sequential mediating effects. It is expected that the results of this study will be used to establish the foundation for effective urban management and the development of strategies for creating cultural cities.
목차
1. 서론
2. 이론적 배경
2.1 문화도시
2.2 문화주의 도시론
2.3 사회교환이론
2.4 도시브랜드 자산
2.5 도시혁신성
2.6 브랜드개성
2.7 행동의도
3. 연구모형과 가설
3.1 연구모형
3.2 가설설정
4. 실증분석
4.1 자료의 수집 및 표본의 특성
4.2 표본의 인구통계학적 분석
4.3 변수의 기술 통계 분석
4.4 신뢰 및 타당성 분석
4.5 구조모형 및 가설검정
5. 결론
5.1 연구 결과 및 시사점
5.2 연구의 한계점 및 제언
References