earticle

영어

Grounded in dialogic theory and relationship management theory in public relations, this study examines how dialogic internal communication increases employees’ creativity via enhanced employee-organization relationship (EOR) quality and employees’ internal communication behaviors. Results of an online survey with 403 employees in South Korea across industry sectors suggest that dialogic internal communication increases the quality of EOR and employees’ positive information sharing behaviors about their organizations (i.e., internal megaphoning) with their direct supervisor and peers. These positive communication behaviors, in turn, foster employees’ creativity at work. Employees’ negative internal megaphoning with supervisors, enhanced by EOR quality, also increases creativity, whereas negative internal megaphoning with peers shows no effect on creativity. Theoretical implications for public relations and internal communication scholarship are discussed.