원문정보
A Study on the Influencing Factors of MZ Generation's Housing Purchase Decision : Focusing on the phenomenon of “Youngkle”
초록
영어
This study aims to analyze the “YoungKle” phenomenon that has occurred since 2016 as a factor influencing the decision to purchase a house. Housing prices soared as liquidity that wanted to invest was flocking to the real estate market due to the overlapping low-interest rates in the loan market and abundant liquidity in the market. The “YoungKle” phenomenon occurred in the housing market when the MZ generation feared that they would not be able to have their own house for the rest of their lives due to the news of the rapid soaring in house prices, so used all possible loans with their parent's help to buy their housing. Investment in real estate requires clear risk analysis and yield analysis, so must be determined based on reasonable judgment, nevertheless, panic buying occurred. This study analyzes the influencing factors of decision-making and satisfaction with housing purchases of the MZ generation who had experience in purchasing houses from 2016 to recently, and it presents implications for making reasonable housing purchase judgments in the future.
목차
Ⅰ. 서론
1. 연구의 배경 및 목적
Ⅱ. 이론적 고찰
1. MZ세대 및 선행 연구
2. 선행연구와의 차별성
Ⅲ. 이론적 고찰
1. 변수의 선정과 조작적 정의
2. 연구모형 및 가설설정
3. 설문조사 및 분석방법
Ⅳ. 실증분석
1. 조사의 개요 및 통계자료
2. 타당성 및 신뢰성 분석
3. 다중회귀분석
4. 연구가설 검증 결과
Ⅴ. 결론
1. 연구결과의 요약 및 시사점
2. 연구의 한계 및 연구과제
정책적 시사점
참고문헌