earticle

영어

Consulting is recognized as a knowledge-based high value-added industry and an industry with a large front-rear chain effect on the entire industry, andthe importance anddemandfor consulting are expanding. Looking at the size of the global consultingmarket, it is expectedto reach $10.88 billion by 2027with an average annual growth rate of 4.5%between 2021 and 2027 from$8.0185 billion in 2020. In the consultingmarket, demand is continuously increasing due to changes in the business environment of companies and needs.Many SMEs aremaking efforts to cope withchanges inthe external environment, but the reality is that there is a limit to solving the issues facedby companies themselvesdue tolimitations in internal resources and management resources (Ryu Jae-hee, 2017). In addition, the government has prepared support measures to foster the consulting industry, contributing to the foundationof the consulting industry andexpandingdemand, andispromoting consulting support projects for SMEs through the Korea SMEs and Startups Agency. The domesticmanagement consultingmarket has recorded a growth rate ofmore than 20%since 1990, andthe scale is expanding.However, inthedomestic consultingmarket, global consulting companieswithinternational experience, informationnetworks, andlarge-scale capital investments are led, anddomestic consulting companies are small anddo not secure competitiveness in competitionwithglobal consulting companies. The quality of consulting services is insufficient due to thediversity, smallness, and lack ofR&D personnel inthe consulting fieldof small domestic consulting companies,whichis causingSujincompanies tolose confidence indomestic consulting companies. Therefore, this paper aims to create an empirical research model in the relationship between the influence of service quality, organizational characteristics, andconsultingperformance of consultants inthe reality of the changing consultingmarket basedonexistingprevious studies. Inaddition,wewouldlike topresent a researchmodel that canverifyhowthe communicationof consultants,whichis alimitationofprevious studies, affects the performance of consulting, andways toincrease consulting performance. This study focuses onresearchonthe communication of consultants to secure the competitiveness of small andmedium-sized consulting companies, and further studieswhether there is a significant effect on service quality and furthermore, organizational characteristics and consulting performance.As a result of the study, the communication of consultants showed a positive (+) effect on service quality and organizational characteristics, and the service quality and organizational characteristics also showed a positive (+) effect on consulting performance. On the other hand, itwas found that the consultant's communication didnotdirectly affect the consulting performance, but therewas anindirect effect of eachservice quality andorganizational characteristic through pathanalysis. Throughthis study, consultants' communicationrequiresmore investment andattentionfor the long-termdevelopment andgrowth of the consulting industry, andit is important todeveloptrainingprograms andeducationprograms that canconvey consulting performancemore convincingly alongwith job skills.

한국어

글로벌 컨설팅 시장 규모는 4.5%의 연평균 성장률을 기록하여 2027년까지 108억 8,000만 달러에 이를 것으로 전망되고 있으나 국내 영세한 규 모의 중소형 컨설팅사는 다양성과 영세성, 새로운 영역에 대한 R&D 인력 부족으로 인한 여러 어려움을 겪고 있다. 본 연구에서는 중소형 컨설팅 사의 경쟁력 확보를 위해 컨설턴트의 커뮤니케이션에 대한 연구에 초점을 맞추고 있으며, 이를 통해 서비스품질에 유의한 영향이 있는지와 더 나아가 조직특성 및 컨설팅 성과에도 영향을 미치고 있는지에 대해서 연구해 보고자 하였다. 연구 결과 컨설턴트의 커뮤니케이션이 서비스품질 과 조직특성에 정(+)의 영향을 나타내었고, 서비스품질과 조직특성이 컨설팅 성과에도 정(+)의 영향을 나타내었다. 반면 컨설턴트의 커뮤니케이 션이 컨설팅 성과에 직접적인 영향을 미치지 않는 것으로 나타났으나 경로분석을 통하여 서비스품질과 조직특성 각각의 간접효과가 있는 것으 로 나타났다. 본 연구를 통하여 컨설턴트의 커뮤니케이션은 컨설팅 산업의 장기적인 발전과 성장을 위해 보다 많은 투자와 관심이 필요하며 직 무스킬과 더불어 컨설팅 수행 내용을 보다 설득력있게 전달할 수 있는 훈련 프로그램과 교육 프로그램 개발이 중요하다는 것을 제시하였다.