earticle

영어

This study completed the literature survey such as the articles, reports and etc. in order to analyzed the eco trends of the domestic beauty industry and the following researches are finished in order to the find the awareness of the consumers on the environment friendly beauty and their characters. First, the definition, backgrounds and development of beauty industry are analyzed in order to understand the eco phenomenon appeared at beauty industry Second, the eco state of beauty is analyzed and eco characters of each business item are derived. Ecology trends of make-up and nail industry became popular and people prefer the designs emphasizing the healthy make-up expression and natural characters. The various environment friendly products such as make-up and nail products are developed, whereas the beauty service consumers are protected using the products without harmful ingredients under the comfortable environment. The survey results of consumer's in depth interview showed they prefer the environment friendly products and services with the recognition of the harmful effects to the human body. These trends reflect the new life style of naturalism, eco, lohas, well being, healing and etc. among the consumers using the beauty services and the awareness of the environmental friendliness also increased, so finally they prefer the beauty service combined with the pursue of emotional consumption.