원문정보
초록
영어
We conducted this study to identifythe impact of mobile social commerce service quality on customer satisfaction and repurchaseintentions. The survey method used the self-recording way in which the respondents selected for the study and distributed 300 questionnaires, and with due personal care, researchers collected all the distributed questionnaires. The service quality in mobile social commerce has been selected as a factor of price, convenience, interaction and information through previous research. The results of this study are summarized as follows: First, the mobile social commerce service quality attributes all affected significantly(p<.05) customer satisfaction and the beta value of Economic Efficiency was the highest among the service quality attributes. Second, also the customer satisfaction influenced on consumer repurchase intentions significantly(p<.05).Based on the results of this study, we should strive to establish effective marketing strategies in the mobile social commerce industry.
목차
1. INTRODUCTION
2. THEORETICAL BACKGROUND
2.1 Previous studies on the mobile social commerce
2.2 Mobile social commerce servicequality
2.3 Concept of customer satisfaction and Repurchase Intentions
3. RESEARCH METHOD
3.1 Research design and hypotheses
3.2 Data Collection and Measurement
4. RESULT AND DISCUSSION
4.1 Exploratory Factor Analysis and Reliability Test for the Measuring Instruments
4.2 Investigating Factors Analysis and Reliability Test Results for Customer Satisfaction and Intention to Repurchase
4.3 Hypothesis verification
5. CONCLUSION
REFERENCES