원문정보
초록
영어
Although previous studies on social commerce have provided much insight, more studies in the perspective of social network are needed because social commerce happens within online communities or virtual groups, where buyers connect and interact with each other by sharing information. So, the purpose of this study is to investigate how transactive memory as network characteristic can affect social commerce behavior through social support and relationship quality. We verified the relational effect among social support, relationship quality, and social commerce intention in the Korean market context. Moreover, we found transactive memory capability also played an essential role in the field of social commerce. Specifically, we found consumer’s transactive memory capability plays a significant moderating role in the relation between social support and relationship quality.
목차
1. Introduction
2. Literature Review and Hypotheses
2.1 Social Support, Relationship Quality, and Social Commerce Intention
2.2 Transactive Memory Capability as Network Characteristic
2.3 Hypotheses
3. Empirical Test
3.1 Measurement Items and Data Collection
3.2 Reliability and Validity
3.3 Result of Hypotheses Test
4. Concluding Remarks
4.1 Discussion
4.2 Limitations and Future Research
Acknowledgement
References