earticle

영어

The innovation and entrepreneurship education (IEE) can not only meet the needs of college students but can also meet the needs of national development. The National Innovation and Entrepreneurship Training (NIET) program for university students has become an effective way for universities to push forward the reform of IEE. At present, IEE in colleges and universities has formed a preliminary system in the process of continuous exploration. However, most IEE mode in colleges and universities in China focuses on the unilateral improvement of innovation competition, entrepreneurship curriculum or teaching mode, and few have investigated innovation and entrepreneurship environment, ability and motivation as a whole system. In addition, although some universities has begun to build the IEE system through “Internet Plus” platform, these theoretical researches are only limited to the unilateral construction of the curriculum, project and platform, but lack of research on the key influencing factors and the combination of the curriculum, project and platform. The MOA theory servers as a theoretical basis to study the influencing factors of IEE, which aims to find out the relationship among motivation, opportunity (environment), ability and the effect of IEE among college students. A survey was conducted on 612 students who had participated in NIET program, and correlation analysis and structural equation model (SEM) was conducted to analyze key factors influencing the effects of IEE. The results show that the environment, students’ ability and motivation have significant positive influences on the effect of IEE, furthermore it can be also found that students’ ability and motivation mediate the relationship between innovative and entrepreneurial environment and innovative and entrepreneurial effect. Therefore, this paper has both theoretical and practical contributions to the cultivation of innovative talents in higher education. Theoretically, the use of the MOA model to analyze IEE not only expands the scope of MOA theory but also enriches the research perspectives of IEE ecosystem theory. Practically, the program-driven IEE mode in colleges and universities can effectively inspire students’ entrepreneurial potential, improve the talent-training mode and solve the employment problem of college students.