원문정보
An examination of the structural relationships in perceptions of work–life balance, tourism experiences, attitudes toward tourism, and visit intention : The moderating role of socioeconomic status
초록
영어
Since the introduction of the 52-hour workweek rule in South Korea, an increasing number of employees are pursuing a work–life balance (WLB). This has led to an increase in demand for tourist activities; however, the relationship between WLB and tourism has not been explored. To provide customized tourist services, the types of tourism experiences preferred by individuals who pursue a WLB need to be understood. The purpose of this study was therefore to determine such individuals’ perceptions of WLB and its impact on four types of tourism experiences (entertainment, escapist, aesthetic, educational), attitudes toward tourism, and visit intentions. Furthermore, since WLB and the type of tourist activity are often determined by socioeconomic status, income and education were included as moderating variables. The data were analyzed using structural equation modelling and a multigroup invariance test. The results revealed that, while all four types of tourism experiences were positively explained by WLB, the experiences that contributed to visit intentions were the entertainment and escapist factors. Lastly, different relationships were found between the high/low education and income groups. The theoretical and practical implications are discussed.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 워라밸 인식
2. 체험경제이론
3. 태도와 행동의도
4. 사회경제적 지위에 따른 조절 효과
Ⅲ. 연구 방법 및 절차
1. 연구 대상 및 절차
2. 설문지 구성
3. 분석방법
Ⅳ. 실증분석 결과
1. 표본의 인구통계학적 특성
2. 확인적 요인분석 결과
3. 가설 검정
4. 조절효과 검정
Ⅴ. 결론
참고문헌