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익산지역 세계유산 스토리텔링 개발 방안

원문정보

Storytelling Development Strategy of the World Heritage Assets in Iksan Area

전명숙, 하동현

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초록

영어

The regional development through tourism products emphasizes the importance of the place image and its identity. Storytelling is one of the methods to create the meaning and value of the tourism resources and new tourism content in the tourism industry as well as place image and identity. It can be used as an explanation and an interpretation of the tourist sites. The role of storytelling as important pull factor that can determine the image of tourism destination. It makes tourists discover the identity of the value of its cultural assets. The purpose of this study is on Storytelling Development Strategy of the World Cultural Heritage Assets in Iksan area, and suggests as following: 1. Preparation of Tourism Infra-structure and Tourism facilities for tourists. 2. Development of the Storytelling cultural resources of the Cultural World Heritages Assets. 3. Select the Main Theme of the Storytelling development of Iksan World Heritage Assets. 4. Use as OSMU, MSMU to create various tourism contents.

목차

ABSTRACT
Ⅰ. 서론
II. 스토리텔링을 통한 관광콘텐츠 개발
1. 스토리텔링
2. 문화원형 OSMU와 MSMU
3. 스토리텔링과 세계유산 관광콘텐츠 개발
4. 선행연구
III. 익산지역 세계유산 분석
1. 익산지역 지리적, 역사적 환경 분석
2. 세계유산 자원 분석
3. 익산지역 세계유산 가치
4. 익산시 세계유산관련 관광상품 현황 분석
IV. 익산지역 세계유산 스토리텔링 개발방안
1. 스토리텔링 원천 자원분석
2. 스토리텔링 테마 개발
3. OSMU, MSMU 문화콘텐츠 개발
4. 익산지역 세계유산 스토리텔링 개발방안
V. 토의 및 결론
참고문헌

저자정보

  • 전명숙 Myungsook Jeon. 건양대학교 글로벌호텔관광학과 부교수
  • 하동현 Donghyun Ha. 동국대학교 경주캠퍼스 호텔관광외식경영학부 교수

참고문헌

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