원문정보
Effects of One-Person Table Setting Attributes in Korean Restaurant on Restaurant Image and User Satisfaction
초록
영어
Recently, due to the globalization of Korean food and COVID-19, Korean food has become a form of eating separately rather than having a table that is shared by many people due to sanitary problems. This study was intended to find out about the impact of one-person table setting attributes in korean restaurant on restaurant image and user satisfaction. For this purpose of the study, 248 questionnaires were collected from customers visiting One-person table setting Korean restaurant and used for statistical analysis. In this study, a correlation analysis was conducted after securing conceptual validity and reliability. The results of the empirical analysis of this study are as follows. First, it turned out that one-person table setting attributes in korean restaurant had a partial positive effect on the restaurant image. Second, it was shown that one-person table setting attributes in korean restaurant had a positive effect on user satisfaction. Third, the restaurant image had a positive effect on user satisfaction. Fourth, in terms of the mediating effect of one-person table setting attributes in korean restaurant on user satisfaction, aesthetic image was found to partially reflect the effect of convenience, health and hygiene on user satisfaction of individual table setting attributes. Accordingly, this study is judged to present and be actively utilized as a tool for another differentiated marketing strategy in the ongoing competition for dining out.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 1인 상차림 속성
2. 식당이미지
3. 이용만족도
Ⅲ. 연구설계
1. 연구모형과 가설의 설정
2. 조작적 정의 및 설문지 구성
3. 조사 방법과 조사기간
Ⅳ. 성과분석
1. 조사대상자의 인구통계학적 특성
2. 측정도구의 타당성 및 신뢰도 검증
3. 기술통계 및 상관관계 검증
4. 가설의 검증
Ⅴ. 결론
참고문헌