원문정보
A Study on the Impact of Technical Characteristics, Perceived Usefulness and Ease of Use, Trust, Purchase intention of the Accommodation Platform Business
초록
영어
A study of purpose is to grasp the effect of technological characteristics perceived by accommodation platform service consumers on lodging platform acceptance attitude, and to examine the relationship between the lodging product acceptance attitude and purchase intention on the base of trust. In total, 335 copies were collected and adopted as analysis data, and finally analyzed through the statistical program SPSS 23. The consequences of this research is presented as follows: By utilizing the expanded technology acceptance model, it will be possible to grasp the specific purchasing characteristics of consumers through accommodation platform services with information quality and system quality, which are technical characteristics as a leading variable influencing consumer's product acceptance attitude in the accommodation platform business. Lodging platform companies will need to maximize their trust to consumers by improving the technical characteristics (information quality and system quality) of the platform.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 숙박 플랫폼의 개념 및 유형
2. 기술수용모델
3. 확장된 기술수용모델
Ⅲ. 연구설계
1. 연구모형 및 가설설정
2. 변수의 조작적 정의
3. 조사 설계 및 분석 방법
Ⅳ. 성과분석
1. 인구통계적 특성
2. 숙박 플랫폼 비즈니스의 이용자 구매특성
3. 타당도 및 신뢰도 분석결과
4. 가설의 검증 및 결과의 해석
Ⅴ. 결론
참고문헌