earticle

영어

As a result of the analysis of this study, the flexibility, vitality, and consent of online oral information of temple foods were found to have a significant effect on perceived functional value and long-term relationship orientation (p<0.001), and online oral information characteristics and long-term relationship The functional value perceived in the relationship of orientation has a partial mediating effect. These results are expected to increase the functional value and long-term relationship orientation of temple foods if customers who purchase them through online information on temple foods are able to recognize the flexibility, vitality, and consent of information more highly. The study has a meaning in that it has derived meaningful research results by identifying the mediating effect of the functional value on temple food, and has diversified the scope of research that has been conducted mainly on research on service recognition, quality characteristics, and selection attributes of previous studies. It has an academic meaning.