earticle

영어

Consumers have both anxiety and convenience as they use household chemical products in daily life. The ongoing consumer safety issues of household chemical products have negative impacts on them both mentally and physically, and their anxiety should be addressed at the social level. This study, thus, set out to examine the actual use of household chemical products among consumers and test the moderating effects of their information reliability and satisfaction to promote the management of their anxiety and increase their behavior of using household chemical products in a safe manner. A survey was conducted from November 1~6, 2018. The sample included 1,598 adult consumers who were 19 years old or older. Quota sampling based on the proportion of the population was used according to gender, age, and place of residence. The findings were as follows: the usage rate of housework-type household chemical products was relatively high, such as cleaning and laundry detergents. Women, married people, full-time workers, and residents of the Seoul metropolitan region used relatively more diverse products; second, people in their forties and fifties and married workers had relatively lower information satisfaction with household chemical products; third, there were differences in the means of safety awareness, anxiety, product attitude, and safety behavior according to information reliability and satisfaction level; and finally, both information reliability and satisfaction had moderating effects on the safety awareness and anxiety of consumers. These findings indicate that the government should make an effort to ensure the safe use of household chemical products by reinforcing the ingredient indication and instructions of products for consumers, delivering information about consumer safety in a quick and accurate manner, and provide safety information about household chemical products through various types of media. Manufacturers of household chemical products need to provide information about product ingredients, content, and safety instructions by taking consumers' legibility into consideration. Private organizations should provide safety education on household chemical products first to married women in their thirties and forties that have a job.

한국어

생활화학제품이 기본적으로 내포하고 있는 위험으로 인해 생활화학제품의 안전문제가 지속적으로 이슈화되고 있다. 이에 본 연구는 생활화학제품에 대한 소비자의 불안감을 낮추고, 안전사용행동 수준을 높이기 위한 방안으 로 소비자의 정보충족도와 정보신뢰도의 조절효과를 검증하였다. 조사는 2018년 11월 1일에서 6일까지 수행되 었으며, 성인소비자 1,598명을 대상으로 성별, 연령, 거주지를 기준으로 인구비례할당 표집 하였다. 연구결과 정 보충족도와 정보신뢰도의 수준에 따라 소비자의 안전인식, 불안감, 제품태도, 안전행동의 평균에 차이가 있는 것 으로 나타났으며, 정보충족도와 정보신뢰도가 소비자의 안전인식과 불안감을 조절하는 효과가 있는 것으로 나타 났다. 따라서 생활화학제품의 안전한 사용을 위하여 정부는 생활화학제품의 성분표시와 사용안내표시를 강화하 고, 소비자 안전정보를 신속하고 정확하게 보도해야 하며, 다양한 미디어를 통하여 생활화학제품 안전정보를 전 달해야 할 것이다. 또한 생활화학제품 제조업체는 제품의 성분과 함량, 안전안내 표시를 소비자의 가독성을 고려 하여 표시해야 한다. 마지막으로 소비자단체는 기혼의 직장인 여성을 대상으로 생활화학제품 안전교육을 우선적으로 실시할 필요가 있다.