earticle

영어

The aim of this study is to provide implications in connection with 6th industry for Jeju MICE activation. The literature review of Jeju MICE industry features, 6th industry conditions and previous studies was conducted. And a case study method was applied to the Jeju. As a result, the Jeju MICE industry was initially built with infrastructure, but its competitiveness has been falling due to aging and increased similar facilities. The role of Jeju CVB, an operating organization, is becoming important. Jeju has a variety of regional resources, but conditions have not been prepared to upgrade, and its area and production are decreasing. As the link and activation factor of Jeju MICE industry and the 6th industry, hardware can be expanded into a complex facility to map out plans for regional and shared growth, and with the 6th industry and related fairs held, local residents could also participate in MICE industry. Jeju CVB won the Best Alliance Award. The study suggested that the terms of facilities and themes that reflect originality. Second, the core event linked to Jeju will be selected and intensively fostered. Third, local MICE organization should try to collaborate with various organizations and local residents.